One of the biggest problems we see as commercialisation advisors is a lack of focus on building the quality of the deal-flow pipe.

Wendy Kennedy succinctly summarises the theme of increasing the odds by improving the front-end in this keynote delivered in US earlier this year.

In addition, Wendy covers:

1. Improving the due diligence approach by changing the conversations with inventors
2. How process visuals are incredibly powerful to engage with scientists and researchers
3. Evoking commercial thinking and commercial value with the ideas people
4. Developing a community of commercialisation to raise an idea

Morgan Cradock is proud to be an exclusive partner of Wendy’s commercialisation methodology So what? who cares? why you? for delivery in Australia - see www.morgancradock.com