Having just delivered a 2 day So what? who cares? why you? commercialisation workshop, we thought it would be great to share some of the learnings.

1. Clever startups leverage their prior networks to a huge degree
2. They bring in experts at the right time and only listen to the gap in their information
3. They define a segment attack plan, i.e. they don’t try to lead from the beginning rather they prove themselves in a sequence of customer engagements to gain credibility.
4. Bright technical people are the very best people to be delivering a pitch to investors once their story is peppered with the commercial aspects gained in points 1 - 3 above
5. They hire big guns when it is absolutely necessary to spend those dollars and not until then.
6. They make $1,000 go a very long way because it’s always their money.

There are lots of other lessons to share but these are our top 6.

Good luck with your commercialisation journey.