The 4 Cs all innovators should focus on

Customers

Competitors

Channels

Category

So what? who cares? why you? is a methodology for articulating the business opportunity that an entrepreneurial idea represents. It’s also a framework, which means that once a company has it, they can use it again and again.   Morgan Cradock is the exclusive partner for workshop and mentoring delivery in Australia and New Zealand of Wendy Kennedy’s trademark So what? who cares? why you? methodology and toolkit.

Now that you know what the 4 pillars are you must use them to help your business planning. And why listen to us?

For every 3,000 raw technical and scientific ideas, only one will become a commercial success.  Why?  One reason is no matter how good the ideas are, investors and other business backers often can’t easily see the commercial opportunity that they represent.  And you need investors and business backers to take your idea to market.