Changing your life to follow your passion..

In this weekend’s MyCareer section of The Sydney Morning Herald journalist Yvonne Nicolas interviews an entrepreneur in the Hearing Device market space.  

The problem, according to the article, is that 1 in 6 people (in Australia - but presumably the stats for the rest of the world are similar) who suffer from hearing loss struggle to hear conversations when there is background noise.

It has taken Justin Miller, the CEO of Sensear, three years to make headway and it is only now that Sensea will “stand on its own feet” according to the article.  That’s a long time to keep the enthusiasm levels going against the back drop of all the tasks required of a start-up founder of new technology products.  Just how does a researcher like Justin make it through the tough times and stay dedicated to the initial compelling vision?  Passion. Passion. Passion.  It’s the entrepreneurs equivalent to the retailer’s location, location, location.

Even if you have the passion you will still need to get investors on board, build out a full capability management team, get early customers to engage, and take on a grueling travel itinerary convincing other people to buy-in to your vision.  Having a well thought through approach to these many conversations from the start is essential.

Have a listen to this interview with Monster’s founder Jeff Taylor, to understand whether your next big idea could have what it takes to change the face of a market segment.

http://www.startupnation.com/media/episodes/1544/podcast-big-business-big-ideas.asp